Just four weeks into the crucial summer movie season, Hollywood is bracing for what could be its third consecutive big budget disappointment.
Walt Disney Studios' big-screen video game adaptation "Prince of Persia: The Sands of Time," starring Jake Gyllenhaal, probably won't open in first or even second place over the lucrative four-day Memorial Day holiday weekend, according to people who have seen pre-release audience surveys.
The three films are expected to divide up the moviegoing audience, with women most interested in "Sex and the City 2," men in "Prince of Persia" and families in "Shrek."
Last weekend the film brought in an unimpressive $18 million in 19 foreign countries where it opened early.
Hoping to get a jump on this holiday weekend, distributor Warner Bros. opened the sequel Thursday.
Like the first movie, "Sex and the City 2" has generated significant interest among females, making it a so-called fanboy movie for women.
Through Wednesday it had sold out more than 600 shows via ticketing websites.
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